Workshop Category Management
On Wednesday, 24 October, we organised a specialised workshop on the very current issue of Category Management. The event was held in cooperation with our partners, Pygmalios and EY, in Prague’s offices of our EY partner. Apart from an interesting programme, all the participants had a great opportunity to enjoy a marvellous view of Prague Castle.
The introduction to the workshop was under the direction of the hosts from EY that provided a presentation on Category Management, an approach the adoption of which benefits a business in terms of efficiency and effectiveness. After a short coffee break, our company was introduced. Then, Patricia Jakešová, our Senior Business Consultant, introduced her concept of Category Management, which has the ability to offer additional value to clients.
After the break, our other partner, Pygmalios, gave its presentation on People Tracking Technology and its value for business retailers. Each presentation received positive feedback from the workshop participants, which was also confirmed by the final queries made. We look forward to another meeting at one of our next workshops, which we have already begun to plan.
24. 10. 2018